Some Thoughts on Creating
a YouTube Channel
02/02/14 02:34 AM Filed in: Video Vixens
So today our channel finally
reached 10,000 subscribers, which means we're
eligible to start charging for subscriptions
according to YouTube rules (only a fool would do
that though). One thing that was very
frustrating when we started this all was trying
to find information about how much YouTube pays
and its rules.
Here's a few things I've learned...
Pay - YouTube
videos pay about $1.25 per thousand views from our
experience. On the net you'll see estimates of
anywhere from $5 to $1 per thousand views, but we
haven't seen anything close to $5. Right now Google
is making out like a bandit on Youtube. There are TV
shows on networks that do not get 500,000 views (the
finale of "90210" drew less than 600k viewers), yet
advertisers on those shows pay $100,000 for a
30-second spot. In contrast, a YouTuber with half a
million hits on a video makes a paltry $500 from ads.
2) Content is
King - I see
channels all the time struggling for viewers and it's
b/c they haven't figured out what ppl really wanna
see. I learned early on that non-ethnic curvy women
who act like nerds have a huge draw online. Why?
There's a lot of people who are hypocrites when it
comes to curvy women - in public they adhere to
mainstream standards, but behind closed doors they
want a Mal Malloy. Their paradox is my profit.
Whatever the subject matter, you gotta give ppl what
they want. It is worth it to go through a lot of
trouble to find a good subject for your channel,
because once you do the views and subscriptions will
just roll in.
3) Make Allies
with Big Followings - Initially it will be difficult to
get anyone to pay attention to your channel, no
matter how good your content is. You'll need a
launching pad - websites and Twitter users with large
followings who will give you props. This doesn't
happen overnight. I gained some allies with
Indosplace, like the Smoking Section and Byron
Crawford. You also have to plan your video postings
carefully so that when the video finally goes online,
ppl will know it's there.