Indochine's Top Shelf

Candice - The Latest "Me In My Place" Beaut

“I would love for my bank account to match the size of my rump. I’d literally be the happiest girl in NYC.” - Candice

Sheesh! With a backside like that, a sizable bank account can’t be too far behind. When Me In My Place hits one out of the park, which really just means him choosing a curvy model, he really hits one out. Candice is a WIN-ner. Be sure to check back in at MIMP, as Candice’s set is not quite over yet, so there’s more goodness to come.


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New Beauty Magazine for Women of Color

I saw Jones Magazine for the first time today and was immediately struck by the cover. It reminded me of the old days of Essence magazine and great beauties like Lana Ogilvie. Simply put: the magazine is classy and pretty. When I opened it up, I was equally impressed by the layout, design, and photography by Juan Carlos Algarin. It seems to be at the same level as Allure magazine, but with articles, editorials, and advertisements specifically targeting women of color. You don’t see too much of that out there, so it’s a nice addition to the somewhat homogenous group of beauty magazines currently on the stands.

You may be asking: what does this matter to us, Indo, we like urban models? Well, so do I, but this is where it all starts. If you don’t have a solid foundation of what commercial black beauty represents to build advertising around, the super sub niches like urban glamour don’t stand a chance.

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Indosplace Flashback - Bria Myles

This one stands out as one of our better efforts… (damn you Google trends!)

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Google Trends Shows the Demise of Urban Modeling

Google Trends, Google’s powerful forecasting tool for marketers, clearly illustrates the demise of urban modeling. There is hardly any term associated with the genre that is trending upward these days. With a score of 100 representing the ultimate search popularity of a term, consider this:

• In May 2004 Melyssa Ford scored a 100; in January 2013 she was a mere nine;

• In July 2005 KING magazine scored a 100; in January 2013 it was 14;

• In July 2004 Smooth magazine scored a 100; in February 2013 it was a four; and

• In October 2009 Rosa Acosta scored a 100; in March 2013 she was a 33

Even the term “urban modeling” has consistently trended downward, at 100 in February 2004 is now at 35. These numbers don’t represent sudden spikes and downfalls. Rather, as the charts indicate, these numbers represent a free fall over the last decade. Not that we’re learning anything here we don’t already know. It’s just a confirmation.


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